What You Will Learn

The school is designed to balance classroom technology & product presentations with hands on experience of the tires capabilities. You will experience first hand the benefits of MAST winter tires with a group of instructors who will help you understand how the tires perform, who the target consumer is, what technologies provide the performance & how to turn the information into sales. Selling is so much easier if you have personally experienced the benefit of a tire. Don’t think you are attending the class just to get out of work for a few days and drive jeeps up a mountain.  We guarantee you will have a lot of fun, but also learn a lot about some very valuable tire technology available.

Click here for a complete list of the specific knowledge and skills you will learn.